Do you own a business in Cheltenham that could do with a little extra revenue? Wanting to increase your visibility and grow your customer base? Content marketing can have a significant impact on how you engage authentically with your audience, building trust, and establishing long lasting connections. In this article, we share our tips on how to choose a content marketing agency in Cheltenham.

By creating valuable, relevant, and consistent content, your business can educate, entertain, and even create a narrative that resonates with your target demographic. More than traditional advertising, content marketing enables you to offer solutions and insights to resolve your customers’ needs. In fact, a study by Hubspot discovered that businesses that prioritise blogging in their content marketing strategy are 13 times more likely to see a positive return on investment. High quality blog content generates leads, increases traffic, and ultimately drives business growth.

What is content marketing?

You might have heard the term ‘content marketing’ banded around, but still feel a little unsure as to what it means. Content marketing is a strategic marketing channel focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Whether it takes the format of blogs, videos, infographics, social media, newsletters, or more, content marketing has the following benefits:

• Engaging your audience: building trust and fostering relationships with your customers.
• Brand awareness: increasing visibility and recognition of your brand or business. Quality content will boost your search engine rankings and organic traffic, too.
• Lead generation: attracting potential customers and nurturing them through the sales funnel. Quality content often leads to higher conversion rates and sales.
• Thought leadership: establishing authority and reputation in your industry by providing valuable insights and expertise.

How to choose a content marketing agency in Cheltenham

Choosing the right content marketing agency in Cheltenham can significantly impact your brand’s online presence and success. Here’s a guide to help you make the best choice:

Define your goals

Determine what you want to achieve through content marketing. It could be increasing your brand awareness, engagement, lead generation, or specific campaign goals. Knowing what you want beforehand is key.

Evaluate experience and expertise

Any content marketing agency you engage with should be able to showcase their expertise and experience. What other clients have they worked with? How long have they specialised in content marketing? It’s important to understand the services they offer that are relevant to your needs – for example, SEO, social media management, content strategy, etc. You should also be able to get a good picture of the relevant experience the team has, as well as any case studies they can share.

Ensure a local understanding

As a Cheltenham-based business, you will likely want a content marketing agency that understands the customers you’re working with. Consider content marketing agencies that have local knowledge and a good understanding of Cheltenham’s market and dynamics. Local expertise is especially beneficial for targeted campaigns.

Client references and reviews

A good content marketing agency should be able to share client testimonials or references from other clients they have worked with. If not, feel free to ask for references. Insights from previous or current clients can offer valuable perspectives on the kind of content marketing you might be looking for.

Assess strategy and approach

You’ll want to make sure you’re seeking out a content marketing agency that offers tailored strategies that are aligned with your brand’s objectives. Check that they offer fresh and innovative ideas that are aligned with your business’ ethos.

Check the chemistry and fit

You likely want to find a content marketing agency in Cheltenham that prioritises collaboration and considers your input in content marketing, fostering a partnership rather than a transactional relationship. Gauge their communication style and responsiveness, too. Transparency and regular updates are really important. You might want to arrange a call or meeting to assess the chemistry and ensure the agency is a good fit between your team and theirs. Trust and rapport are essential for a successful collaboration.

Gauge the measure of success

The ability for a content marketing agency to measure results is critical. It’s a good idea to enquire about how the agency measures success and tracks campaign performance. Only proceed if you can guarantee that results can be measured.

Align on budget and legalities

You should review your contract thoroughly, ensuring you’re completely clear on deliverables, timelines, and terms of service. You will also want to consider the agency’s pricing structure, making sure it aligns with your budget while delivering measurable value for your investment.

By considering each of these factors, you can make an informed decision when choosing a content marketing agency in Cheltenham that aligns with your brand’s vision, goals, and values.

In need of support from a content marketing agency in Cheltenham? Reach out to Kemp Content today for a free, no-obligation consultation for your business.